Denim Day is an international day to bring awareness of victim blaming and the harmful myths that surround sexual assault.

Denim Day started when in 199o’s the Italian Parliament overturned a rape conviction because the victim was wearing jeans and they believed because the jeans are tight she must of helped her rapist take them off, implying she gave consent. The following day the women who worked in Parliament showed up wearing jeans to stand in solidarity with the victim.

Every year on the last Wednesday in April, we observe Denim Day as a way to stand in solidarity with survivors of sexual assault all over the world.

For more information on the Denim Day campaign, head over to

This year Denim Day is Wednesday April 28th, 2021

This year’s design:

Denim Day Button design

You can support Valley Crisis Center by making a $5.00 donation towards this year’s Denim Day button and History Card. Click on one of the links below to be taken to our online donation site. 

If you want to pick up your button at our office in Merced or Los Banos, click on the link here.

If you want your button shipped to you, click on your button hereWe will make an attempt to ship in a timely manner however if you order your button close to the 28th, we cannot guarantee you will receive your button in time for Denim Day. Please be sure to provide a current mailing and physical address for us to mail it to you or drop off if necessary. An additional dollar is applied for shipping costs.

If you want to donate in person, stop by one of our offices at

1960 P Street, Merced CA, 95340
545 J Street, Los Banos CA, 93635

For more information, call us at (209) 725-7900

If you are interested in donating towards a large quantity of buttons, or would like to host a denim day basket and collect donations on our behalf, please call us.

If you would like to post a flyer about this year’s Denim Day button, click here to save and print it.